HOCOOK!
HOCOOK!
HOCOOK!
HOCOOK!
PLAY, COOK, CONNECT!
PLAY, COOK, CONNECT!
PLAY, COOK, CONNECT!
PLAY, COOK, CONNECT!
3 years ago, over 191,000 Hong Kong citizens moved to United Kingdom for a better life. With many foreign faces appearing in the UK neighbourhood in these few years, it might be difficult for them to understand the situation and the culture in Hong Kong (HK) as they don't have an opportunity to connect with each other.
To solve this problem, "HOCOOK!", the Hong Kong Cooking Mobile Game which involves alternative reality function is born. This game aims to connect both the UK and HK community through Hong Kong Food culture by teaching both communities how to cook HK Cuisine at home using the ingredients in the UK.
Players will have to cook in real life, serve their own dishes to game customers and collaborate with each other to create new dishes!
3 years ago, over 191,000 Hong Kong citizens moved to United Kingdom for a better life. With many foreign faces appearing in the UK neighbourhood in these few years, it might be difficult for them to understand the situation and the culture in Hong Kong (HK) as they don't have an opportunity to connect with each other.
To solve this problem, "HOCOOK!", the Hong Kong Cooking Mobile Game which involves alternative reality function is born. This game aims to connect both the UK and HK community through Hong Kong Food culture by teaching both communities how to cook HK Cuisine at home using the ingredients in the UK.
Players will have to cook in real life, serve their own dishes to game customers and collaborate with each other to create new dishes!
Role
Role
Role
Role
Conceptualisation, Character Design/Illustration, Environment Design/Illustration, Marketing Assets
Conceptualisation, Character Design/Illustration, Environment Design/Illustration, Marketing Assets
Conceptualisation, Character Design/Illustration, Environment Design/Illustration, Marketing Assets
Conceptualisation, Character Design/Illustration, Environment Design/Illustration, Marketing Assets
Category
Category
Category
Category
Mobile Game Concept, Game Art, Branding
Mobile Game Concept, Game Art, Branding
Mobile Game Concept, Game Art, Branding
Mobile Game Concept, Game Art, Branding
project type
project type
project type
project type
Group Project
Group Project
Group Project
Group Project
Group Project
tools
tools
tools
tools
Adobe Illustrator, Adobe Photoshop, Procreate
Adobe Illustrator, Adobe Photoshop, Procreate
Adobe Illustrator, Adobe Photoshop, Procreate
Adobe Illustrator, Adobe Photoshop, Procreate
Players can collaborate with other players to create a new dish.
Players can collect Hong Kong vintage interiors by earning coins through serving dishes.
Players can collaborate with other players to create a new dish.
Players can collect Hong Kong vintage interiors by earning coins through serving dishes.
Game Environment
Game Environment
Game Environment
The game environment illustration is drawn by hand. The style and colours are inspired by the looks of Hong Kong Cha Chaan Teng (which means "Cafe") from the 50s.
The game environment illustration is drawn by hand. The style and colours are inspired by the looks of Hong Kong Cha Chaan Teng (which means "Cafe") from the 50s.
Character Design
Character Design
Character Design
The design of the brand character is inspired by "Egg Tart", a famous British-Cantonese food in Hong Kong Cha Chaan Teng. The illustration style is sketchy and grainy to imitate the crusty texture of egg tart.
The right hand side are profile characters for players to choose. All the players are chefs in the game so they wear the same traditional chef uniform in Hong Kong. Same illustration style is used to keep the visual language consistent.
The design of the brand character is inspired by "Egg Tart", a famous British-Cantonese food in Hong Kong Cha Chaan Teng. The illustration style is sketchy and grainy to imitate the crusty texture of egg tart.
The right hand side are profile characters for players to choose. All the players are chefs in the game so they wear the same traditional chef uniform in Hong Kong. Same illustration style is used to keep the visual language consistent.
website Design
website Design
website Design
Inheriting HOCOOK! brand colour, the website explains how to play the game and introduce the characters in the game. Players get the chance to create their own character on the website too.
Inheriting HOCOOK! brand colour, the website explains how to play the game and introduce the characters in the game. Players get the chance to create their own character on the website too.
Inheriting HOCOOK! brand colour, the website explains how to play the game and introduce the characters in the game. Players get the chance to create their own character on the website too.
Marketing Merchandise
Marketing Merchandise
I created merchandise which players can use for cooking and shopping for groceries in real life. This further connects the game world and the real world.
I created merchandise which players can use for cooking and shopping for groceries in real life. This further connects the game world and the real world.
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👋 LET'S CREATE TOGETHER!
👋 LET'S CREATE TOGETHER!
👋 LET'S CREATE TOGETHER!